How to Rank Smaller Websites on Google in 2022 - FAST Method for Non-Techies
how to make your website more visible on google search results
INTRO
stay tuned to discover seven key steps you can take right now to improve your google search rankings
1 . register your site with the google search console
2 . register your site with google business
google business is a service that lets you add your business to google maps creating a google business profile for your business can give you a quick and easy SEO win by creating your profile you will help your site or store appear more frequently in local search results
3 . identify the best keywords
identify the best keywords to use in order to improve your website's visibility on Google and increase the amount of organic traffic to it you need to ensure that you're using keywords on your site that people are actually searching for this involves a process called keyword research you can perform keyword research with an SEO tool like hrefs or semrush check out the links in this video's description for more details on how to use these products the main trick with keyword research is to identify phrases that have a high search volume but are not too hard to rank for
4. create great content
once you know what the right keywords to use are it's time to create some great content around them in most cases this means writing about topics in considerable depth and ensuring that your content satisfies key user queries about them as part of this process look at what's already ranking highly for a particular search term and craft your content so that it is bigger and better than the number one search result
5 . ensure that your on-page SEO
on-page SEO is strong every time that you create a page or post on your site you need to format it in a way that search engines can easily understand this means ensuring that your on-page SEO is strong there are a few things you need to do here first make sure that you create a compelling page title in search results this is the clickable part of each result put your target keyword near the start of your title and keep titles relatively short and to the point next craft an engaging meta description
A meta description is a text that's often presented in search results as the main summary of the content as with page titles remember to use your target keywords in your meta description then check that you've used headings properly throughout your text these are the signposts that guide your readers through an article but they are also used by search engines to categorize your content accurately finally create a url for your page that has a simple structure aim to create short urls that include your target keywords and are easy for humans and search engines to understand
6 . Ensure that your site is mobile-friendly
because your website loads quickly google prioritizes sites that display correctly on mobile devices in search results so make sure that you are using a website building tool that produces responsive mobile-friendly websites google also gives preferential treatment to websites that load quickly so make sure you always use a fast hosting provider and a website building platform that lets you create speedy websites
7. build backlinks
building backlinks to your site a backlink is a link from somebody else's content to yours and generally speaking, google treats each backlink to your site as a vote for your content so the more backlinks that you can earn for your pages or posts the better they will typically rank in search results getting a significant number of backlinks usually involves reaching out to other website owners and asking them to link to you remember that buying backlinks is technically against google's webmaster guidelines so tread carefully.
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