7 Proven Ways to Boost Your Social Media Marketing Strategy

 7 Proven Ways to Boost Your Social Media Marketing Strategy

Social media marketing isn’t easy. Whether running your own business or handling social media marketing as part of your job, making the most of your time on sites like Facebook, Twitter, and Instagram can be difficult, mainly when you have limited resources to allocate to social media campaigns and promotions. Luckily, there are some proven ways to improve your social media marketing strategy and make the most of your social media presence so that your company or business can thrive online instead of fizzling out like so many brands before it.

1) Create amazing content

Before you post anything on social media, ask yourself what your goal is for that platform. If it’s awareness, then focus your content on information and education. When you want people to interact with you, be funny and honest. If it’s selling a product or service, make sure you provide value in every post—and don’t forget about calls-to-action so that people know how they can take part in your business.

2) Focus on quality over quantity

If you want to succeed on social media, you can’t simply fire off a bunch of posts every day and hope for engagement. That doesn’t work anymore. Instead, it’s all about quality over quantity. Make sure your content is interesting and valuable for users—not just ads that are trying to sell something—and that should help you cut through any clutter.

3) Know your followers and where they are

If you’re going to make it on social media, you need your followers. If you don’t have any yet, get some by finding out where they are, what their interests are, and then figuring out how you can provide value for them there. Know who they are and where they hang out so that when your service or product comes along, they’ll know it—and be interested in it because of how useful a tool (or resource) it is.

4) Add value by showing behind-the-scenes photos

If you’re running a business, it’s important that your social media posts add value to your followers. Followers will come and go over time, so make sure they’re coming back for more by showing them glimpses of behind-the-scenes life at your company. Create a culture on social media that feels fun and genuine—not just another marketing platform.

5) Find influencers in your niche and partner with them

The best way to build an audience on social media is by partnering with influencers who already have one. Influencers can help share your content, increase your visibility and drive business results. Look for ways that you can contribute value to influencers’ audiences and make it easy for them to promote you. Some social media stars will even accept free products if they like what you offer!

6) Go after Twitter, Pinterest, YouTube, and Instagram!

One of your objectives is to attract new customers. That’s why it makes sense to focus on a cross-platform social media marketing strategy. Make sure you create content in formats that can be shared across all popular platforms: Twitter and Facebook, Pinterest and Instagram—even Snapchat and Youtube! This way, your content will reach a larger audience at once. If you can do that, you’ll see your ROI soar...

7) Track and measure your success

You can’t improve what you can’t measure, so it’s essential to keep track of your social media successes and failures. Most social platforms allow you to track your performance with analytics, which will give you a clear picture of how well (or not) your content is performing. Analytics is a great way to honestly assess how effective your posts are at driving engagement and converting followers into customers.