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The Top 5 Differences Between Inbound and Outbound Sales Inbound sales and outbound sales are two different marketing approaches that can be used to make connections with potential customers, get their attention, and turn them into customers. But what are the key differences between inbound and outbound sales? Here are the top five ways inbound and outbound sales differ from one another. Inbound and Outbound What is outbound selling? Outbound selling is the process of proactively seeking out potential customers, usually through cold calls, emails, or other forms of outreach. The goal of outbound selling is to reach as many people as possible in the hopes of generating leads and making sales. What is inbound selling? In inbound selling, the buyer initiates contact with the company, typically through a web search or social media. The sales team’s job is then to build a relationship with the buyer and educate them on the company’s products or services . Because buyers are already inter...