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Don't Know How to Evaluate Your B2B SEO Efforts? Here's a Guide How do you know if your B2B SEO efforts are paying off? Good question! In this guide, we’ll help you evaluate your B2B SEO efforts so that you can better determine how to improve your company’s online presence in the future. By using these tactics and tracking them over time, you’ll be able to see exactly what works – and what doesn’t – so that you can increase your conversions and generate more revenue from your website traffic. Step 1 - Set up your goals Many companies make the mistake of deciding on their B2B SEO strategies and efforts before they’ve decided on their goals. This is bad. If you don’t know what you want from your website, how can you achieve it? Start by assessing your company’s needs: think about sales volume, market penetration, lead generation, and overall business growth. Step 2 - Map out your strategy Before you do anything else, map out your content strategy. This step is especially importa...

 SEO Keywords: The Different Types and How to Use Them What are the types of keywords in SEO? That’s what we’re going to find out in this article! I’ll give you the answer and show you how to use each one correctly for your site. The better you understand your keywords, the more traffic your site will get from search engines like Google and Bing. So let’s dig into what the different types of keywords are and how they can help you improve your search engine rankings, shall we? Understanding the different types of keywords SEO keywords fall into two main categories—long-tail keywords and short-tail keywords . You should also be aware of keyword variations, as they may play a role in your SEO strategy. Long-tail keywords are one or two words in length; short-tail keywords are generally three or four words long. How to do keyword research Start with your keyword. Are you writing a post about golf? Try golf, golf course, golfing, golf tips, and so on. Then dig into related terms. What...

 The BSc IT Course: Jobs, Eligibility, and More Sounding intimidating? It’s really not! The BSc IT course , which stands for Bachelor of Science in Information Technology, is designed to help you gain skills in fields such as programming, web design, and IT management – all of which are in high demand today and can be quite lucrative. Find out more about the basics of the BSc IT course , what jobs you might be qualified for after graduation, and how to get accepted into the program with this guide the BSc IT course. What is a bachelor's degree in information technology? A bachelor's degree in information technology (IT) prepares students for a variety of jobs involving computer systems. Depending on your specific career goals, you may choose to major in areas such as network management, computer programming, or software development. This guide will answer all of your questions about what a bachelor's degree in IT is and how it can help you achieve your career goals. What ...

 Dragon’s Dogma Sees Record Number of Concurrent Players on Steam Do you remember Dragon’s Dogma ? It was the original Japanese role-playing game that hit store shelves back in 2012, and though it wasn’t the biggest RPG of its time, it did do well enough to warrant the production of two sequels. The latest one, Dark Arisen , landed on Steam earlier this year and now has reached its highest concurrent player peak in six years thanks to a recent summer sale on the Steam store. PS4 and Xbox One Owners Have All the Fun Capcom has always been a stalwart supporter of PC gaming, but it looks like all those hours playing Dragon’s Dogma have finally paid off. According to a report from Games Industry, Dragon’s Dogma: Dark Arisen has seen its concurrent player count peak at over 1 million for all three platforms – PS4, Xbox One, and PC. That's about 800% more concurrent players than what it achieved when it was first released in 2012. Capcom's Action-RPG Achieves Highest Peak for a Non...

 How to Double Your Adsense Earnings in Just 30 Days! Are you ready to double your Adsense earnings ? Sure, doubling your Adsense earnings seems like an impossible task, but let me tell you, it’s actually much easier than you might think! Here are my top 10 tips for making the most of Adsense in the next 30 days so that you can achieve this seemingly impossible feat! In fact, if you use every tip I share with you today, then there’s no doubt in my mind that you will double your Adsense earnings in just 30 days. I’m so confident in these tips that I’ll even bet my house on it! 10 Tips To Start Earning Earning money from ad revenues is tough, but it can be done if you’re willing to try new things. Here are 10 tips that you can use to double your earnings in just one month:  1. Use A Personal Domain - Registering a personal domain name makes users more comfortable with your content and is also easier for Google search results.  2. Monitor Comments - Pay attention to what ...

 3 Things Every Business Needs to Know About Advanced Marketing Management If you have ever been in charge of marketing and communications for your company, whether it’s one that you own or one that you work at, you’ve probably considered the idea of advanced marketing management. It certainly sounds like an impressive thing to know about, but what does it really entail? The following three things are essential parts of this concept and will help you to make sure that you’re maximizing the effectiveness of your business’ marketing efforts as well as improving brand loyalty amongst your consumers. 1) The most significant advantage of digital marketing its flexibility. Digital marketing campaigns are easy to launch and can be changed frequently if needed. While you want your marketing campaign messages to remain consistent with your brand, digital marketing allows for frequent changes based on consumer response and market demands. And with so many digital tools available in to...

 The Top 10 Content Marketing Strategies for Skyrocketing Your Business What’s the one thing that every successful website and business has in common? It’s not social media, it’s not advertising and it’s not even its domain name – it’s its content. In fact, content marketing strategy and content marketing itself are some of the most powerful tools in any business owner’s toolbox – if you know how to use them properly, that is. 1) How much content is too much? With so much content marketing going on in recent years, it’s easy to think you need to have several pieces of content published on your website every day. The truth is that more isn’t always better; in fact, with limited resources and time, it may actually hurt your business. Find out how many pieces of content are too many. 2) Share customer success stories One of your best tools when it comes to content marketing is existing customers. Success stories help establish trust and demonstrate why others should do business wit...

 7 Ways to Make the Most of Your Social Media Advertising Social media advertising can be a great way to get your product or service in front of millions of people without paying a dime upfront . However, it’s important to know how best to go about it, especially if you want to make the most of your money and see results fast. Here are seven ways to get the most out of your social media advertising campaign , from the platform that you choose to the content you publish and everything in between. 1) Plan your content calendar in advance When you’re advertising on social media, your content strategy should go hand-in-hand with your overall marketing strategy . To avoid wasting valuable time and money, plan out your calendar in advance by looking at social media trends for your business sector. You can also use free online tools like Hootsuite and Gremln to schedule posts in advance and keep track of your key messages. 2) Create more than one campaign The key to succeeding on social ...

 SEO Backlinks: What They Are and How to Get Them Seo backlinks are an important part of online marketing, and they have a huge effect on your ability to rank high in search engines such as Google and Bing . They are essentially hyperlinks that exist on other sites and point to your website or article. The more backlinks you have, the higher ranking you can achieve in search engines, which means more people will be able to find your website when they search online. 1. What are backlinks? For those of you who are unfamiliar with backlinks , it’s simply a link on another website that links back to your website. In other words, another website is linking back to your content. SEO professionals know that high-quality, relevant backlinks from authority websites will help drive traffic to their clients’ websites. Therefore, SEO agencies are constantly striving for link-building services. 2 . Why is getting them important? SEO backlinks are links that a website owner obtains from externa...

 AEM in digital marketing - What is it and why should you care? AEM stands for Adobe Experience Manager . But what exactly does AEM do? How does it work? And why should you care? This article will answer these questions and more while giving you the knowledge to decide if AEM is right for your business and brand. Ready to learn more about this emerging marketing strategy? Let’s get started! How does AEM differ from PPC? Performance (PPC) advertising plays a huge role in digital marketing. In simple terms, PPC works like pay-per-click ads on Google: When someone clicks your ad, they are taken to your website. There are two main types of PPC advertising: cost per click (CPC) and cost per impression (CPM). Many online advertisers choose CPC ads because they only pay for each person who clicks on their ad. On average, CPC rates are lower than CPM rates. Why AEM exists AEM exists because digital marketing technology has grown to be so complex, that no one vendor can supply everything. ...

 The Scope of Digital Marketing in 2022: What You Need to Know As of 2017, about 35% of consumers used smartphones to search for local businesses, which means that local businesses should be spending at least 35% of their marketing budgets on digital marketing in order to keep up with the times. However, as of 2022 , this number is expected to rise to about 50%. In fact, by 2022, it’s estimated that 60% of all searches will be performed using voice-activated devices like Amazon Echo and Google Home. The year 2021 Review The scope of digital marketing is expanding at an incredible rate, with no sign of slowing down. To help you keep up with all things digital marketing, we’ve compiled a list of trends that are shaping and changing our industry right now—and will continue to do so well into 2022 . If you’re looking for a career in digital marketing or just want to stay on top of your game as a marketer, these are must-know trends for 2021 and beyond. What to Expect in 2022 If you’...

 7 PROFITABLE Small Business Ideas You Can Start Today! You’ve decided to start your own business, and you’re probably wondering what sort of profit you can make with your own small business ideas. After all, you don’t want to spend months (or years) working on something that doesn’t turn out to be profitable at the end of the day. Here are seven PROFITABLE small business ideas you can start today! 1) Become a Coach Many successful entrepreneurs started out with nothing but a drive to succeed and some great ideas. If you want to start your own profitable small business, follow in their footsteps by becoming a coach. What is coaching? As an entrepreneur, you don’t have all of the answers—but you do have valuable life experiences and (hopefully) lots of passion and grit. If others share your desire to succeed, then you can use that as a foundation for launching a coaching practice. 2) Virtual Assistant Virtual assistants help manage day-to-day business tasks and free up entrepreneur...

market mix modeling - MMM  Marketing Mix Modeling With third-party cookies being phased out attribution modeling is likely to become difficult if not impossible in the very near future however the good news is that there are other methods for measuring the performance of different marketing channels one such technique is called market mix modeling.  Attribution modeling takes a bottom-up approach to analyze how different channels and campaigns contribute to sales at an individual user level mmm uses statistical modeling to find correlations between marketing investments and returns at a macro level   what on earth does that mean  well over a particular time period you have sales well done you at the same time as having sales you're also conducting a variety of marketing activities for instance  you might run a google ad campaign   then you might run a Facebook ad campaign and  then you might have both at the same time  now during all this time...

What is Digital Marketing? | 4 Easy Tips + Examples 2022 Introduction digital advertising is such a great addition to any marketing strategy so many businesses have adopted it and around the world, today businesses spend over 250 billion dollars on it that is a lot of money digital advertising has a huge return on investment for your business so it's great to take advantage of those benefits you might be wondering  1 . define your audience.